CROCS ECHO II - LET THEM TALK.
The Berry partnered directly with Crocs to launch the new Echo II silhouette, creating a campaign that embedded the product within the heart of UK music and street culture. Fronted by Manchester rapper Nemzzz, the campaign combined large-scale public art, exclusive live experiences and social-first storytelling to introduce Echo II in a way that felt authentic, culturally relevant and impossible to ignore.
THE PRODUCT.
Crocs created Echo II for those who demand comfort without compromising on style. Building on the original Echo Collection, the silhouette combines bold sculptural design with LiteRide™ comfort technology to create a progressive shoe inspired by sport, fashion and contemporary street culture. The Berry's campaign was designed to position Echo II exactly where it belongs - at the center of the conversation.
THE BRIEF (FEAT. NEMZZZ).
Crocs appointed The Berry to develop and produce the creative launch campaign for Echo II in partnership with Nemzzz. The objective was to create an authentic cultural moment that extended far beyond a traditional product launch, connecting the new silhouette with music, art and the communities shaping contemporary style. Every campaign touchpoint needed to feel premium, immersive and inherently shareable.
THE RESPONSE.
Rather than simply launching a new silhouette, The Berry created a cultural moment around Echo II. An exclusive Shoreditch House event, large-scale graffiti murals and a social-first rollout combined music, fashion and street culture into one connected campaign.
The campaign brought together influencers, artists, creators and key figures from music, fashion and culture to experience the campaign first-hand.
IT’S ALL IN THE DETAILS.
For The Berry, the smallest details are often the ones guests remember most. Every branded asset was considered as part of a complete experience, ensuring Echo II was present in every interaction throughout the evening, from illuminated neon installations and animated LED content to custom DJ booth branding, embossed Crocs ice cubes, branded coasters, canvas artwork, a bespoke Jibbitz customisation station and a premium step-and-repeat photography wall, every detail reinforced the Echo II identity.
The result was an environment where the product wasn't simply displayed, it was fully immersed within the event itself.
CROCS ECHO II x NEMZZZ.
As one of the UK's most exciting voices in contemporary music, Nemzzz was the perfect partner to headline the Echo II launch. His influence across music, fashion and youth culture made him a natural fit for the campaign, helping Crocs connect authentically with the communities shaping what's next.
ECHOING ON SOCIALS.
The Berry didn't just create an event — it created a social moment. An exclusive guest list of carefully selected influencers, creators and tastemakers from across music, fashion and street culture ensured Echo II reached the right audiences from the moment doors opened. Every detail of the experience was intentionally designed to be shared, from the branded environments and bespoke activations to Nemzzz's headline appearance.
As guests documented the evening through Stories, Reels, TikToks and feed posts, Shoreditch House became a live content engine, extending the campaign far beyond the venue itself.
GRAFFITI MURALS.
Graffiti became one of the defining creative pillars of the campaign, reflecting the raw energy and culture surrounding both Nemzzz and Echo II. The Berry commissioned two large-scale murals in Manchester and London, transforming public spaces into campaign landmarks while creating powerful visual content for the wider launch.
Both murals became more than installations, they became the backdrop for the campaign's storytelling, social content, teaser and launch films.
MANCHESTER | LIAM BONONI
Working alongside renowned graffiti artist Liam Bononi, The Berry brought Echo II to the streets of Manchester with a large-scale mural celebrating Nemzzz's hometown. The artwork became both a striking public installation and a central piece of campaign content, with the entire painting process captured to create engaging behind-the-scenes films and teaser edits.
LONDON | DOPPEL
The Berry partnered with acclaimed street artist Doppel to create a second landmark mural in East London ahead of the launch event. Serving as the backdrop for Nemzzz's first reveal, the artwork formed one of the campaign's defining moments, seamlessly connecting the physical installation with the hero film, teaser content and wider social rollout.
THE RESULT.
Echo II launched with impact.
The Berry created a connected campaign that seamlessly blended physical experiences with digital storytelling, giving Crocs a launch that lived far beyond a single evening. Large-scale murals became landmarks, the launch event became a hub for creator content, and social feeds were filled with authentic coverage from across the UK's music and fashion communities.
The result was more than a product launch, it was a campaign that embedded Echo II within culture.
