PRODUCT CAMPAIGNS DRIVEN BY
OUT-THE-SHOE-BOX THINKING.
The Berry partner with HEYDUDE as their CREATIVE AGENCY, to develop regular 360º campaigns to launch new products, events and more! Leaning into HEYDUDE’s playful brand energy, The Berry’s work explores original creativity that showcases products, accessories and events.
WELCOME TO THE FASHION CRISIS HOTLINE… FT. SYDNEY SWEENEY.
A playful, culturally-led campaign to launch the Austin Lift Classic, built around the idea of a “fashion crisis hotline”… fronted by Sydney Sweeney. Leaning into nostalgia and humour, the concept centred on a fictional hotline (you can literally call our number!), where Sydney would offer tongue-in-cheek fashion tips and advice.
Entertaining, personality-driven moments, that blended celebrities, storytelling and standout visual creativity.
The campaign extended into a suite of bold, personality-led key visuals that brought the “fashion crisis hotline” world to life. Set within a vibrant, stylised retail environment, the imagery leaned into the playful chaos of a busy hotline, with our Austin Lift shoes, AND Sydney, at the centre.
RUN, IT’S FURBZILLA!!!
The Berry, HEYDUDE and Hasbro. The ultimate collab to develop a playful, audience-engaging campaign for the HEYDUDE x FURBY collaboration! Taking something as iconically cute and nostalgic as Furby… a tongue-in-cheek creative, by the name of “Furbzilla”, was built. The campaign delivered a comedy-driven world that was instantly shareable on socials!
Alongside the hero launch film, the campaign extended into a series of key visuals that brought the full collaboration to life. Set within a nostalgic 90s bedroom, the imagery leaned into Furby’s cultural roots, surrounding the footwear with a world that felt instantly recognisable. These visuals helped reinforce the crossover, celebrating both the product and the fun, loveable personality of Furby.
DITCH THOSE FLIP FLOPS, DUDE.
Wally HEY2O - Hybrid shoes built for life between land and water, designed to get wet, drain fast and keep moving.
Rooted in a classic American lakeside world, the creative tapped into fishing trips, canoes and off-grid outdoor moments, positioning the product as the go-to for those constantly shifting between dry ground, to open water… and back again.
A playful, FULLY animated advert brings the viewer straight to unique product specs of the HEY2O. The ad was elevated through rich, ASMR-like sound design… which accompanied a bespoke, country-style track, created by The Berry and built around a “HEY2O” chorus. (Play below!)
DESTINATION: COMFORTABLE
Built around the idea of effortless holiday style - The Wendy Espadrille allows seamless travel from airport… to beach.
Leaning into travel, escapism and warm-weather, the concept positioned the product as an essential item that you throw into your suitcase, with subtle nods to Stagecoach Festival culture woven throughout.
The product combines lightweight comfort with a breezy, espadrille-inspired design, featuring a woven upper, cork footbed and flexible sole. Built for all-day wear!
Designed to feel easy, versatile and travel-ready… every detail reinforces that laid-back, go-anywhere mindset - making it the perfect companion for sun-soaked getaways, festival moments and everything in between!
LEAVE YOUR BAGGAGE BEHIND.
Finn Flip and Austin Slide. The campaign to launch these slides, was built around the idea of “leave your baggage behind” - a simple, relatable mindset that embraces comfort.
Leaning into travel moments and escapism, the concept positioned the product as the first thing you reach for when stepping away from the everyday - designed to feel light, effortless and ready for wherever that break takes you.
Whether it’s beach days or city breaks, every detail reinforces that sense of freedom and simplicity, making them the go-to essentials for switching off and truly chilling out in comfort.
