OMODA | E5
The OMODA E5 has officially launched in the UK!
OMODA is a pioneering automotive brand, with a focus on futuristic crossover SUVs and a commitment to innovative technology and the environment. Teaming up for the UK Launch of the vehicle, The Berry and Cubaka took on the challenge of marketing the car through a punchy, tech-style campaign; matching the innovation, power and aesthetic of the E5.
Taking a futuristic-first approach, The Berry designed, produced and animated multiple concepts that saw the OMODA E5 burst through the sky like a meteor; landing in various locations across the UK.
The CGI OMODA E5 car was modelled and developed in-house at The Berry, with the animation, particle simulations and VFX elements created through Maxon’s Cinema 4D with Redshift.
On top of the OMODA meteor-car crash landing into the UK… OMODA pulled together a memorable launch event in London that did not disappoint,. Vibrant visuals… music… food… drinks and even a futuristic show to tease the E5 to the UK car sales market!
The campaign delivered huge social results and hype across a multi-platform approach; delivering an exhilarating, futuristic experience.