THE OMODA E5 HAS
OFFICIALL LANDED IN THE UK
OMODA is a pioneering automotive brand, with a focus on futuristic crossover SUVs and a commitment to innovative technology and the environment. Teaming up for the UK Launch of the vehicle, The Berry and Cubaka took on the challenge of marketing the car through a punchy and electrifying tech-style campaign; matching the innovation, power and aesthetic of the E5.
Taking a future-first approach, The Berry created and produced a series of films that saw the OMODA E5 streak across the sky like a meteor before crashing into locations across the UK. The campaign gave the brand an ethereal, otherworldly arrival, creating a sense of intrigue and establishing a bold, futuristic tone from the very first moment.
On top of the OMODA meteor-car crash landing into the UK… OMODA pulled together a memorable launch event in London that did not disappoint,. Vibrant visuals… music… food… drinks and even a futuristic show to tease the E5 to the UK car sales market!
The campaign delivered huge social results and hype across a multi-platform approach; delivering an exhilarating, futuristic experience.
The CGI OMODA E5 car was modelled and developed in-house at The Berry, with the animation, particle simulations and VFX elements created through Maxon’s Cinema 4D with Redshift.