BUILDING, ACTIVATING AND LAUNCHING
SOME OF FOOTBALL’S BIGGEST MOMENTS
The Berry are long term creative agency partners of Puma, collaborating across stores, products, footballs, teams, players… and more! The Berry & Puma create visually unique campaigns that are designed to engage, grow and develop fans, audiences and sales.
MAN CITY: RAIN OR SHINE
The official launch of Manchester City’s third kit, centred around “Rain or Shine”; a tagline inspired by the kit’s rain-textured design and the weather in Manchester!
The Berry developed a CGI and AI-powered hero film that built an immersive cinematic backstory around the creation of the kit itself. Extending the campaign into the real world, The Berry covered Manchester locations with physical ‘RAIN OR SHINE’ stickers, that were authentically captured by city-goers and fans.
Created for Manchester City F.C. and Puma, the 2025/26 Third Kit campaign celebrated the spirit, humour and weather of Manchester through the “Rain or Shine” concept. Inspired by the city’s famously unpredictable conditions, the kit featured rain-textured detailing as a tribute to the fans who support City through every season, whatever the weather.
CHAMPIONS LEAGUE: GALA & BODO
A series of reactive UEFA Champions League films portraying the tournament journey for Galatasaray S.K and FK Bodø/Glimt. The Berry used AI and VFX-driven storytelling to build anticipation around each away fixture; bringing the spirit and identity of the travelling clubs directly into their opponent’s city. Each concept was designed to create audience tension and excitement, ahead of kick-off.
Both fixtures carried huge anticipation, with Galatasaray S.K. and FK Bodø/Glimt making unexpected deep runs into the competition. For Galatasaray, progression would have marked one of the club’s strongest UEFA Champions League performances in years, whilst Bodø/Glimt’s run had already become one of the most talked-about stories of the tournament, bringing the Norwegian side further than ever before on Europe’s biggest stage.
FOOTBALLING TECH: STELLAR NITRO™
The Berry launched Puma’s STELLAR NITRO™ Football, marking a major moment for the brand. The technology within the ball will feature across some of the world’s biggest leagues, including the Premier League, La Liga and Serie A.
Using CGI, VFX and AI assisted workflows, The Berry created launch visuals designed to position the ball as the new era for Puma, in elite football.
The Puma Stellar Nitro Ultimate Football is a high-performance match ball set to be used in major 2026-2027 leagues. Featuring groundbreaking NITROFOAM™ technology in the casing, it provides explosive speed, enhanced responsiveness and a soft, consistent touch.
PREMIER LEAGUE: OFFICIAL BALL SUPPLIER
To announce Puma becoming the Official Ball Supplier of the Premier League, The Berry launched a high-impact campaign that introduced the partnership to football fans around the world. At the centre of the campaign was an activation that transformed Trafalgar Square into a cinematic spectacle. One of the square’s iconic lions was brought to life through 3D animation and visual effects, interacting with the new Puma football in a moment designed to mirror the famous lion symbolism at the heart of the Prem.
Alongside the announcement film, a bespoke Puma logo was designed in-house at The Berry. Created to feel bold, raw and disruptive, the logo was designed to work within physical street-level activations. The design was rolled out across the UK through a series of OOH and posters, creating an authentic city takeover during the new partnership announcement.
