BRINGING THE BIGGEST FOOTBALL MOMENTS
TO LIFE THROUGH CGI, VFX AND AI
The Berry are proud creative partners of Puma, collaborating on CGI, VFX and AI-amplified creative campaigns delivered at speed around key football tournaments and fixtures. From hype films and kit reveals to winner announcements and reactive social moments, The Berry & Puma create visually driven content designed to engage fans in real time.
PUMA THIRD KIT: RAIN OR SHINE
Working with Manchester City F.C. and Puma, The Berry were tasked with creating the reveal campaign for Manchester City’s third kit, centred around the “Rain or Shine” concept inspired by the kit’s rain-textured design.
The Berry developed a CGI and AI-powered hero film that built an immersive cinematic backstory around the creation of the kit itself.
Extending the campaign into the real world, The Berry transformed the “RAIN OR SHINE” Puma x Manchester City F.C. lock-up into stickers placed across rain-covered windows throughout Manchester.
Created for Manchester City F.C. and Puma, the 2025/26 Third Kit campaign celebrated the spirit, humour and weather of Manchester through the “Rain or Shine” concept. Inspired by the city’s famously unpredictable conditions, the kit featured rain-textured detailing as a tribute to the fans who support City through every season, whatever the weather.
CHAMPIONS LEAGUE: GALA & BODO
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PREMIER LEAGUE: STELLAR NITRO
To celebrate Puma becoming the new Official Ball Supplier of the Premier League, The Berry helped launch the special edition STELLAR NITRO™ Football ahead of the new season. Marking a major moment for the brand, the ball would go on to feature across some of the world’s biggest leagues, including the Premier League, La Liga and Serie A.
Using CGI, VFX and AI assisted workflows, The Berry created launch visuals designed to position the ball as the beginning of a bold new era for Puma in elite football.
NITROFOAM™ delivers faster energy return on impact, giving every touch, pass, and strike more explosive speed.
Optimised rebound, hyper-responsive feel and boosted acceleration.
PUMA PREMIER LEAGUE: LONDON TAKEOVER
To announce Puma becoming the Official Ball Supplier of the Premier League, The Berry launched a high-impact campaign introducing the partnership to football fans around the world.
At the centre of the campaign was a VFX-led activation that transformed Trafalgar Square into a cinematic spectacle. One of the square’s iconic lions was brought to life through 3D animation and visual effects, interacting with the new Puma football in a moment designed to mirror the famous lion symbolism at the heart of the Premier League identity.
Alongside the announcement film, The Berry designed a bespoke Puma logo takeover that blended elements of the iconic Premier League lion and crown into a single graffiti-inspired mark. Created to feel bold, raw and disruptive, the logo was designed as a physical street-level activation rather than simply a digital asset.
The design was rolled out across London through a series of wheat-pasted posters and fly-posted placements, creating the feeling of an organic city takeover ahead of the new partnership announcement.
