ADIDAS | F50 MADE ME DO IT
F50 MADE ME DO IT.
The Berry partnered with Small World to deliver an adidas campaign spotlighting the lightning-fast new F50 boots. Fronted by football stars Bruno Guimarães and Amad Diallo, the campaign extended its reach through club supporter influencers S1mon_g and Lewis Bowden. Together, The Berry produced a dynamic series of films, powered by high-energy speedy visual effects.
A NEED FOR SPEED
Every creative in the campaign revolved around speed, but always with a playful twist. From self-passing football skills to a haircut done in record time, a last-minute anniversary dinner rescue, and even the frantic clean-up of a changing room, each film found tongue-in-cheek ways to showcase the speed and spirit of the F50s. The result was a fast-paced series of moments that captured attention online and celebrated speed in unexpected places.
SHOWCASING THE PRODUCT
While the campaign was packed with high-energy, action-filled moments, The Berry ensured the F50 boots remained the true heroes. Clever cutaways and sharp close-ups kept the spotlight firmly on the product, weaving the shoes seamlessly into every scene. No matter how wild the action got, the F50s always stole the show.
SHOOTING THE PLAYERS
Bruno Guimarães and Amad Diallo were filmed first, with the focus on capturing their individual VFX-driven hero moments. Each player was then shot separately on greenscreen for the influencer films, allowing their performances to be seamlessly composited into the supporter content, creating the impression they were right there alongside the influencers. Care was taken to inject some fun into the narratives while letting each player’s personality shine through.
BRINGING IN THE INFLUENCERS
The influencers were carefully curated with their audiences in mind, ensuring the content felt authentic and engaging. It was not just about reach, it was about real fandom. Simon_g, a devoted Manchester United supporter, was paired with his hero Amad Diallo, while Lewis Bowden, a passionate Newcastle fan, was matched with Bruno Guimarães. By aligning players with loyal supporters, the campaign tapped into genuine fan passion, creating content that resonated naturally within each influencer’s community.
THE RESPONSE
Launched across TikTok, Instagram and YouTube, the campaign surpassed millions of organic views, with content spreading rapidly across Instagram and TikTok in particular. Engagement was overwhelmingly positive, with fans and followers not only celebrating the creative but also commenting that the videos alone had convinced them to buy their very own pair of F50 boots.
SHORT BACK AND A.I. PLEASE
A mix of AI techniques and traditional Photoshop was used to create a playful series of Bruno Guimarães haircut images, which appeared as framed artworks within the barbershop set design. The team had fun parodying iconic hairstyles from Newcastle legends of the past, alongside a few lighthearted creations purely for laughs.
VISUAL EFFECTS
To bring a true sense of speed to life, a wide range of visual effects techniques were combined, some surprisingly simple but highly effective. For Bruno’s self-pass, a straightforward cloning approach was used: filming him kicking the ball, then again receiving it, before stitching the takes together. On set, large polyboards were used to waft objects and create practical gusts of wind. In post, stylised smear effects were composited onto sped-up footage to heighten motion, while traditional in-camera tricks such as long shutter shooting captured natural, exaggerated motion blur.
